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Gareth Emery announces Choon: a blockchain-based music streaming service and digital content ecosystem

Gareth Emery today announced a Blockchain based project called Choon, which is described as “a music streaming service and digital payments ecosystem powered by the Ethereum blockchain, designed to solve some of the music industry's most fundamental problems”.

Emery, who in a post this morning on Facebook describes himself as a Bitcoin enthusiast since 2013, has spent the last four years ‘dabbling’ in various cryptocurrcies before deciding to enter the arena himself.

Choon, which will launch early next year, is designed to help emerging, young artists make a living by promising to return 80% of streaming revenues to them. It comes with its own payment token called NOTES, as well as a few interesting-sounding features like ‘Smart Record Contracts’ which are designed to replace much of the music industry’s antiquated procedures for contracting and licensing. Emery said:

“When it comes to getting paid fairly, artists get a worse deal today than ever. Contrary to popular belief, there is money there, but it’s going to the wrong people. We want to radically change the game; finally giving new and emerging artists a chance to get be fairly paid for their music, and making it far easier to create contracts for collaborations, management, samples and licensing.”

Emery goes on to say that whilst he is able to make a good living by touring, many are not.

“This isn’t about artists like me, who make a great living playing live, and clearly have nothing to complain about. It’s for those who rely purely on music for their income, and who don’t have touring to fall back on. It’s brutal when I talk to young artists, who are getting tens of millions of streams yet still need to do a 9-5 job to put food on the table. It’s no surprise so many of them give up.”

Choon’s list of founders includes blockchain technologists John Watkinson and Matt Hall, known for Cryptopunks: an experimental art project where they gave away 10,000 pieces of randomly generated artwork, storing proof-of- ownership on the Ethereum Blockchain (the value of all known ‘punks’ is currently over $900,000!). Gareth got talking to John and Matt in the summer about how the Blockchain could revolutionize distribution of music and art, and before long, they decided to create Choon. Joining the founding team are music accounting and finance expert Scott Sartin and serial music technology entrepreneur Bjorn Niclas, whilst the current list of advisors includes Grammy award-winning artist RAC, Deckstar co-founder and Steve Aoki manager Matt Colon, and Magnetic Magazine founder David Ireland.

Choon’s streaming service is due to launch in early 2018, but in December, the team are offering a token sale to allow cryptocurrency enthusiasts to acquire NOTES prior to the launch. So far, companies participating in the booming world of coin-offerings have raised over 3 billion dollars in 2017, and the Choon founding team hope to join those ranks: seeking to raise a fairly modest $10,000,000 to fund their first five years of operations.

If you’re interested in the service, you can sign up for updates at http://www.choon.co, or download their 45 page White Paper to read about exactly how Choon plans to disrupt the recording music industry as we know it.

Date

Tuesday, November 20th, 2017

Summary

Gareth Emery today announced a Blockchain based project called Choon, which is described as “a music streaming service and digital payments ecosystem powered by the Ethereum blockchain, designed to solve some of the music industry's most fundamental problems”.